About SENDRIL
HELPING EXPERTS
AND INSTITUTIONS
PARTICIPATE MORE
EFFECTIVELY IN PUBLIC LIFE.
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SENDRIL is an independent public-trust and communications consultancy for institutions and experts.

We develop public-facing experts and build the strategies and systems through which expertise becomes consequential in public life.

Our work is rooted in science and health and extends to research, cultural, and mission-driven institutions.

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01  /  Why SENDRIL exists  —  The public environment has changed

EXPERTISE FACES AN INFRASTRUCTURE
PROBLEM.

The systems carrying expertise into public life changed faster than most institutions.

Expertise now moves through feeds, creators, podcasts, video, personalities, communities, political identities, and platform systems. Every claim competes with other stories, emotions, interpretations, and sources of belonging.

People encounter institutions through culture, relationships, and the experts who represent them. Authority alone cannot carry the full weight of public communication.

SENDRIL was created to help institutions meet this environment with stronger public voices, clearer strategy, and durable systems.

02  /  Our position  —  From authority to relationship

EXPERTISE NEEDS A PATH INTO
PUBLIC LIFE.

Effective public communication involves the messenger, audience, platform, institution, incentives, cultural environment, and relationships surrounding the message.

SENDRIL helps institutions understand these forces and participate with greater clarity, reach, and humanity.

Experts can build stronger public practices while protecting the complexity and integrity of their work. Institutions can support that work through training, strategy, mentorship, and better systems.

03  /  What we believe
01
Trust grows through relationship.
People build trust through repeated experiences with experts and institutions that communicate clearly and act with integrity.
02
People interpret expertise through lived context.
Experience, identity, culture, community, and history shape what people hear and whom they believe.
03
Communication is infrastructure.
It determines whether expertise becomes findable, understandable, useful, and present in public life.
04
Strong messengers create public access.
Recognizable experts can build sustained relationships across platforms, communities, and moments of consequence.
05
Capacity compounds.
Training, strategy, mentorship, and repeatable systems continue creating value after an engagement ends.
04  /  Team  —  The people behind the work

STRATEGY, PUBLIC TRUST, DIGITAL INTEGRITY, RESEARCH,
AND PROGRAM DESIGN.

SENDRIL is led by a multidisciplinary team with experience across strategic design, public opinion, online harms, science communication, research, evaluation, media, and program operations.

Public trust crosses many fields. Our team reflects that range.

01Team
Rob Healy
Founder & President
Strategic designer, writer, and program architect working across story, information systems, media, institutional strategy, and public trust.
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Rob Healy is the founder and president of SENDRIL. He leads company strategy, program design, and the development of new models for expert communication and institutional public engagement.

His career spans strategic design, advertising, technology, information systems, academia, and film. That range shapes his approach to how ideas become understandable, memorable, credible, and useful in public life.

Before founding SENDRIL, Rob worked as a senior strategic designer at Dust & Co. and contributed to projects across communication strategy, public-interest technology, information architecture, brand systems, digital media, and audience behavior. His broader work has included engagements with cultural institutions, public-interest organizations, global companies, and scientific partners. He also shares story credit on the 2023 film Mob Land.

Rob's work focuses on the connections among story, persuasion, brand, information architecture, media systems, and trust. At SENDRIL, he brings those disciplines together to help institutions develop public-facing experts and communication systems built for contemporary public life.

02Team
Jiore Craig
Co-Lead, Public Trust & Digital Integrity
Strategist and researcher focused on online harms, public opinion, digital integrity, misinformation, and the social conditions that shape trust.
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Jiore Craig leads SENDRIL's work on public trust and digital integrity.

Her work examines the relationship between democracy, public opinion, technology, online harms, and the information systems shaping contemporary society. She has advised public figures, policymakers, institutions, civil-rights leaders, and political organizations on disinformation, influence operations, platform behavior, and technological change.

Her international work has spanned elections, public opinion, platform accountability, and the wider social consequences of online harm. She has brought this perspective to research, public testimony, institutional strategy, and senior advisory work.

At SENDRIL, Jiore helps institutions understand the human environment around information. Her work focuses on identity, belonging, polarization, manipulation, exhaustion, and the ways public relationships are built or weakened over time.

She brings a disciplined understanding of how information systems affect real people, communities, and institutions. That perspective helps SENDRIL connect communication strategy with the deeper social conditions that shape credibility and trust.

03Team
Destiny Blackley
Program Operations & Experience
Program operator focused on turning ambitious strategies into clear systems, coordinated teams, and thoughtful participant experiences.
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Destiny Blackley leads program operations and participant experience for SENDRIL.

She translates program strategy into clear timelines, coordinated communications, dependable logistics, and a consistent experience for institutional partners, mentors, speakers, and fellows.

Her work sits where strategy becomes execution. She keeps teams aligned, anticipates operational friction, organizes the moving parts of multi-stakeholder engagements, and makes sure participants understand expectations and available support.

Complex fellowships depend on hundreds of small interactions working well together. Applications, selection, scheduling, convenings, communications, mentor coordination, participant support, and program milestones all shape the quality of the experience.

At SENDRIL, Destiny creates the operating conditions that allow fellowships, workshops, and advisory engagements to run with clarity, responsiveness, and care.

Contact

WHERE SCIENCE
MEETS PEOPLE.

We work with the institutions, funders, teams, and experts responsible for bringing consequential knowledge into public life. If you are building a fellowship, strengthening public-facing experts, rethinking institutional communication, or convening an audience around trust, we should talk.

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